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About Aveda

Aveda, The Art and Science of Pure Flower and Plant Essences, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. About Aveda Aveda, The Art and Science of Pure Flower and Plant Essence, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume and lifestyle products. Headquartered in Blaine, MN, Aveda is available in Aveda stores and in nearly 7,000 professional salon and spas in 24 countries worldwide.

AVEDA, who partners with salon and spa professionals around the world, sees beauty as a craft, not as a product result. Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful, but feel beautiful. This selfless quest to bring out the beauty in their client through genuine care, differs from beauty industry norms. Empowered by its unique Mission, Aveda believes that authentic beauty is one that works in harmony with the greater web of life. Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with each other. Aveda is the first beauty company manufacturing with 100% certified wind power at our primary manufacturing facility in Blaine, MN.* Aveda pioneered the use of up to 100% postconsumer recycled content in its packaging.

**Aveda products are not formulated with Sodium Lauryl Sulfate.